Which U.S. Cities Are Hurting Most From Tourism’s Crash?

International tourism to the United States experienced a significant contraction in July 2025, with total losses of 624,404 visitors representing an 8.9% year-over-year decline. The downturn generated an estimated $2.62 billion in lost spending. A new report by The Kaplan Group analyzed how tourism-dependent cities are facing elevated foreclosure risk due to a decline in tourism.

Key Takeaways

  • Total international visitor arrivals to the U.S. dropped by 624,404 in July 2025, representing an 8.9% year-over-year decline.
  • The decline in overseas visitors led to an estimated $444 million loss in spending just for July, using a per-visitor benchmark of $4,200.
  • Canada represented the steepest single-country drop, sending 614,928 fewer travelers—a 31.1% decrease from the prior year.
  • Central America, Mexico and Eastern Europe are the only regions recording a growth in the number of arrivals.

Global Tourism Trends

In July 2025, the United States saw a loss of 624,404 international visitors. In detail, eight regions of the world send fewer visitors to the U.S., recording a total decline for those regions of 743,272 visitors, while Central America, Mexico, and Eastern Europe have seen a combined growth in visitors by 118,868.

The largest absolute decline by country came from Canada, which sent 614,928 fewer visitors compared to the previous year. This represents 82.7% of the loss in international tourists.

Overseas arrivals, excluding Canada and Mexico, dropped by 105,745. This decline translated to an estimated $444 million in lost overseas visitor spending, calculated using a benchmark of $4,200 per overseas visitor, and a total loss of $2.62 billion in all international visitor spending. 

Regional Year-over-Year Changes

  • Total international: -8.9%
  • Mexico: +6.5
  • Canada: -31.1%
  • Total overseas: -3.1%
  • Western Europe: +5.9%
  • Eastern Europe: -4.0%
  • Asia: -4.9%
  • Middle East: -1.4%
  • Africa: -10.6%
  • Oceania: -9.6%
  • South America: -1.3%
  • Central America excluding Mexico: +11.8%
  • Caribbean: -2.6%

State-Level Tourism Revenue Losses

Missing overseas spending is concentrated in a handful of gateway states, amplifying local credit risk.

Top 10 Losses (July 2025, overseas only)

  1. California, potential loss $165.2 million
  2. New York, $53.3 million
  3. Massachusetts, $34.4 million
  4. Nebraska, $29.1 million
  5. Pennsylvania, $12.8 million
  6. North Carolina, $8.4 million
  7. Ohio, $6.7 million
  8. Georgia, $6.6 million
  9. Washington, $6.0 million
  10. Oregon, $5.9 million

Potential Loss by State

City Foreclosure Risk Assessment

Tourism-heavy cities with high per-capita exposure, recent declines, state-level stress, and large hotel stock screen as higher foreclosure risk.

Method Inputs:

  • Visitors per 1,000 residents
  • 2024 vs 2023 change
  • State missing overseas spending
  • Hotel reference counts

Component Weights:

  • Exposure: 50%
  • 2024 to 2023 change: 31.25%
  • State stress: 12.5%
  • Hotels: 6.25%

Top Risk Cities

Countries Driving Visitor Declines

A concentrated drop from Canada and several major long-haul markets drives much of the volume decline. July was the sixth consecutive month of year-over-year declines for Canadian arrivals.

Top Absolute Declines (July 2025 vs July 2024)

  1. Canada, -614,928 arrivals
  2. Germany, -28,091
  3. China PRC, -23,087
  4. Denmark, -12,398
  5. India, -10,896

Tourism Visas by Country/Region

The contraction in U.S. international tourism during the Summer 2025 highlights both immediate revenue risks and longer-term credit concerns for tourism-dependent cities and states. Substantial declines in visitor volume—particularly from major feeder markets such as Canada—translated into broad-based financial losses. Some states are facing tens or even hundreds of millions in missing overseas spending. Urban centers with the highest per-capita travel exposure, recent declines in arrivals, and large hotel inventories are most vulnerable to credit stress and potential foreclosure waves.

Methodology

Data Sources

  • International visitor arrivals: U.S. Department of Commerce International Trade Administration I-94 Arrivals Program (https://www.trade.gov/i-94-arrivals-program)
  • City-level international visitor counts and rankings: ITA official data, Conde Nast, and multiple tourism reports (2023 and 2024 estimates)
  • Hotel reference counts: Booking.com listings by city (as of 2025)
  • State visitor distribution: Proportional allocation based on ITA state-level overseas visitor shares

Spending Assumptions

  • Per-visitor spending benchmark: $4,200 per overseas visitor (industry average for international travelers to the U.S.)
  • Missing money calculation: (July 2024 visitors minus July 2025 visitors) × $4,200
  • State-level estimates: Overseas visitor declines only; excludes Canada and Mexico to isolate long-haul market impact

City Foreclosure Risk Score Construction

Four components scaled 0 to 1 using min-max normalization:

  • Tourism exposure: International visitors per 1,000 residents (higher equals higher risk)
  • Recent change: Negative of 2024 vs 2023 percent change (decline equals higher risk)
  • State stress: State-level missing overseas spending in July 2025 (higher loss equals higher risk)
  • Hotel exposure: Hotel reference count on Booking.com (more hotels equals higher credit exposure)

Weighted composite:

  • 50% exposure
  • 31.25% recent change
  • 12.5% state stress
  • 6.25% hotel exposure

Final score: Scaled 0 to 100 for interpretability

Limitations and Caveats

  • Data coverage: I-94 data captures air and sea arrivals; land-border crossings may be underrepresented or reported separately
  • City visitor estimates: City visitor counts blend official ITA data with third-party estimates; 2024 figures are preliminary
  • Hotel proxy limitations: Hotel counts are proxies for lodging stock and do not reflect ownership structure, occupancy, or debt levels
  • Spending variability: Per-visitor spending is an average; actual spending varies by origin market, trip purpose, and length of stay
  • Risk score interpretation: Risk scores are relative rankings within the sample; absolute thresholds for foreclosure risk require local market context and credit data
  • Temporal scope: Analysis covers July 2025 only; seasonal patterns and multi-month trends are not captured

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